About our customers

Overclockers – a logistics case study

Overclockers are a modern British logistics and ecommerce success story.

Initially founded in 1999 as a web retailer of custom ‘overclocked’ PCs, Overclockers started life trading from a tiny, 400 square foot warehouse in Stoke-on-Trent. It was, in many respects, a precursor to the personalisation and ecommerce boom that has transformed the way that Britain likes to shop today. In 2021, following phenomenal business performance during the pandemic which saw record demand for high performance computers, gaming hardware, and personalisation in the era of working-from-home, Overclockers now employ 107 staff across three areas and will soon move into a new 100,000 square foot St. Modwen built warehouse.

Overclockers are a traditional logistics business in the sense that they receive and ship products to and from Europe, and all over the world. However, the extreme technical personalisation service that they offer to customers – the company configures some of the world’s most powerful personal computers – means its workforce is highly skilled, with a significant proportion of the team hired as apprentices and trained on-the-job.

Employing and nurturing a highly skilled, local workforce is not the only service that Overclockers provides to society. Some of its clientele include police forces, who require especially powerful computers to help them solve crimes, Formula One teams, who operate right at the cutting-edge of technology and data, and universities, who have an increasing need for ever-more-powerful computers to help them find solutions for some of the world’s most pressing issues, including climate change.

unit entrance
Stoke Central electric charging
industrial warehouse loading doors